Inside WWE’s divide-and-conquer YouTube strategy

With over 108 million subscribers, WWE has truly colossal reach on YouTube. The company currently sits just behind PewDiePie at number 11 on the list of most-subscribed channels across the entire platform. When you’re at that level of popularity, there’s constant communication with YouTube about best practices, key viewership metrics, and the latest strategies for…

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In AI copyright case, Zuckerberg turns to YouTube for his defense

Meta CEO Mark Zuckerberg appears to have used YouTube’s battle to remove pirated content to defend his own company’s use of a data set containing copyrighted e-books, reveals newly released snippets of a deposition he gave late last year. The deposition, which was part of a complaint submitted to the court by plaintiffs’ attorneys, is…

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A fake Nintendo lawyer is scaring YouTubers, and it’s not clear YouTube can stop him

In late September, Dominik “Domtendo” Neumayer received a troubling email. He had just featured The Legend of Zelda: Echoes of Wisdom in a series of videos on his YouTube channel. Now, those videos were gone.  “Some of your videos have been removed,” YouTube explained matter-of-factly. The email said that Domtendo had now received a pair…

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Apple, Anthropic, and other companies used YouTube videos to train AI

More than 170,000 YouTube videos are part of a massive dataset that was used to train AI systems for some of the biggest technology companies, according to an investigation by Proof News and copublished with Wired. Apple, Anthropic, Nvidia, and Salesforce are among the tech firms that used the “YouTube Subtitles” data that was ripped…

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YouTube now lets you request removal of AI-generated content that simulates your face or voice

Meta is not the only company grappling with the rise in AI-generated content and how it affects its platform. YouTube also quietly rolled out a policy change in June that will allow people to request the takedown of AI-generated or other synthetic content that simulates their face or voice. The change allows people to request…

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