The Technology Partener
It’s WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developers Conference with a few hours of just straight announcements, like the long-awaited Apple Intelligence and a makeover for smart AI assistant, Siri. We expected much of them to revolve around the company’s artificial intelligence ambitions (and here), and Apple didn’t disappoint. We…
Apple will finally adopt RCS in iOS 18, effectively ending a yearslong fight for feature parity between iMessage and Android. But the announcement wasn’t a celebration — you could’ve blinked and missed it. Instead of showing how RCS will make things better, Apple softly announced support for the standard and focused on all the great…
This week was an exciting one for the AI community, as Apple joined Google, OpenAI, Anthropic, Meta and others in the long-running competition to find an icon that even remotely suggests AI to users. And like everyone else, Apple has punted. Apple Intelligence is represented by a circular shape made up of seven loops. Or…
Monday was the kickoff of WWDC 2024, the annual event where Apple announces some of the biggest features headed to its devices, apps and software. And this year’s WWDC is a doozy. Thanks to Apple’s newfound — and heavy — investment in generative AI tech, the company had loads to showcase on the AI front,…
It’s WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developers Conference with a few hours of just straight announcements, like the long-awaited Apple Intelligence and a makeover for smart AI assistant, Siri. We expected much of them to revolve around the company’s artificial intelligence ambitions (and here), and Apple didn’t disappoint. We…
Each June, Apple unveils its newest software features for the iPhone at its futuristic Silicon Valley campus. But at its annual developer conference on Monday, the company will shine a spotlight on a feature that isn’t new: Siri, its talking assistant, which has been around for more than a decade. What will be different this…
Google and Microsoft have made their developer conferences a showcase of their generative AI chops, and now all eyes are on next week’s Worldwide Developers Conference, which is expected to mark the debut of Apple Intelligence. The Cupertino-based company is facing a lot of pressure. Apple has fallen behind its peers in the AI race,…
If you haven’t yet seen the new and already-infamous Apple ad — the one in which a giant mechanical compactor violently crushes a bunch of musical instruments, books, sculptures, art supplies and toys, turning them into an iPad Pro — then Apple’s executives are probably happy. They’ve seen the headlines: “Apple iPad Ad Is Bad”;…
